Necessary Drama Marketing Campaign

Oh, the drama of it all.

GBH 44 wanted a fresh, new tagline that would resonate across generations. So, we took a tongue-in-cheek turn of phrase to connect with younger audiences—signaling that this is no longer your grandmother’s drama.

This is Necessary Drama. And you’ll find it on GBH 44 and GBH Passport.

Necessary Drama graphic series including various TV Show characters in a mobile social media app mockup

GBH Passport

GBH Passport landing page banner featuring a woman in a large sunhat

Necessary Drama social web ad featuring a female character from The Seaside Hotel. The headline reads, "Need more drama? Add subtitles."

Necessary Drama social web ad featuring the main characters from Broadchurch. The headline reads, "Murder mystery mayhem."

Necessary Drama social web ad featuring various drama characters.